Search Marketing
Isn't Always The Best Answer
 While for most local specialty businesses a well executed
search marketing system (like the one at the heart of FetchLocalCustomers) is the
most effective way to generate highly qualified new customers it isn't always the best
answer.
The Three Parameter Search
Test
Search marketing only works
well for products and services that consumers and businesses:
- Know exist
- Can describe in common
terms
- Look for when they need
it
Some examples where
search marketing works great:
-
Dentists
-
Roofing contractors
-
Accountants
-
HVAC
-
Chiropractors
-
Painting contractors
-
Plumbers
-
Cosmetic Surgery
-
Remodeling Contractors
-
Veterinarians
-
Electricians
-
Landscapers
-
Pet
Sitting
As you read through the list
you can see that each of these business meet all three criteria.
Now, if you have a product or service that
is cutting edge, unique or difficult to explain it will likely fail the 3 parameter
test.
If that's the
case don't despair! It simply means that instead of
investing in search marketing first, you need to invest in interrupt marketing strategies first and
search marketing second or third after your audience has become more aware of what it is you
provide. Make sense?
Want to give your online marketing a kick in the pants for
not a lot of money?
How does $97 sound?
For just $97 we can dramatically increase your online exposure and
get your phone ringing...EVEN IF YOU DON'T HAVE A WEBSITE.
See How Local Business
Marketing works and why Local Online Advertising the FetchLocalCustomers way
works so well.
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