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Local Store Marketing | Marketing Without the Yellow Book

1998 The Year Local Store Marketing Changed Forever

For well over 100 years consumers across America and throughout the world relied on a yellow paged book as the ready reference whenever they needed local products and services.

For a local business or store like yours that meant that one of the only ways to advertise your business was to place an ad in the "book". You knew it wasn't perfect and unless you were willing to spend big money, the phone book didn't bring many new customers.

Even if you spent the big $$ your local phone directory demanded you probably realized that their model of pitting you and your competitors against one another while taking money from all of you was designed to benefit them more than you. Right?

Enter Google, Smart Phones and A Whole New Way to Fetch Local Customers

In 1998 a little company called Google was born and as they revolutionized the internet they also forever changed local business marketing and how your customers and prospects go about finding you.

By 2005 Google had secured their dominant position as the world's information source and smart phones with web capability were becoming common place.

Today, 97% of your customers now turn to the internet when looking for your products and services. The "book" is dead, local store marketing is now local online marketing.

Clearly the phone book is no longer the answer to the problem of getting new customers. 

So what is the answer? A customized local business internet advertising and marketing program from FetchLocalCustomers.

At FetchLocalCustomers we place your message where your customers are searching; creating a virtual search monopoly for you while at the same time pushing your competitors aside.

Oh, and unlike the phone book we only work with ONE business in a category in any service area.

How's that for refreshing?

How Many Calls Are You Missing?  

Want an inexpensive way to dramatically increase your online footprint and get your phone ringing...for just $97?

You're not alone!

Check out the Online Directory Secret

  

The Yellow Pages Are Costly

Ever Wonder What Your Customers Use the Yellow Book for These Days? 

 

Here are some of the most popular uses...

  1. Door stop
  2. Pet cage liner
  3. Booster seat
  4. Pellet gun and small arms trap
  5. Oil absorber under leaky car
  6. Place to hide valuable documents
  7. Starting a bonfire
  8. Self-defense
  9. Pressing flowers
  10. Teaching their children about what life used to be like BEFORE the internet!  

 

Your Comments
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Pages (1) 2 
Internet as useful as Phone book
John Abraham from INDIA
I agree that the phonebooks are outdated.But they are
easy and simple to use.In the present generation as all
have one or the other gadgets,facilities etc. like mobile,
internet,there is no need to turn around pages.All detais are available with just one click .Cheers to
technology.
Posted at 11:03:am 09/23/10
The phone book is a doorstop
Tim
I literally never use the yellow pages any more. I have the internet at work, at home, and on my phone. It's faster to search on my phone (even with its tiny screen) than find the actual phone book and search around, get the wrong category, just to find a business with just a name and number and no other info.
Posted at 10:31:am 09/23/10
To prevent sausage stains on Kithchen shelves
Nishant Singh from New York
My phone book pages are a big help in preventing sausages and ketchup bottles to stain the kitchen shelves.
Since phone book is bulky it some times even doubles up as a paper weight.
Posted at 10:30:am 09/23/10
Best use of a phone book
Candace from Canada
I will confess to rarely using the phone book for the original intended purpose. They make great cage liners for a local wildlife rescue operation in the area!
Posted at 10:04:am 09/23/10
Use of phonebook
surekha rathi from pulgaon
Yes I full agree with this phone book. I know now a days most of the people use mobile phones and internet they do not see yellow book but I want to suggest them to see and use yellow book advertising this is helpful to make a new customers in their business. I am also use this phone book.
Posted at 10:01:am 09/23/10
Using phonebooks
umaprem from India
Phonebooks are essential. It is very easy to use. Just it is similar to the using of dictionary. Go to the specific search using alphabets and search it and found it. very simple.
Posted at 9:51:am 09/23/10
Stop wasting papers
David Gomes from San Jose,CA
why waste papers on such a book when we can get from the internet.
Posted at 9:50:am 09/23/10
Phonebook - How to use
umaprem from India
Nowadays, we are not using phone books. We are in electronic age and using internet. There is no need for using phone book. But, the beauty is phonebooks are essential. We should use it for all informations. It is very accurate and useful.
Posted at 9:49:am 09/23/10
Cool!
Psycho. from Pakistan
Cool article.
you can us a phonebook very easily. just open up the pages search what youre looking for in alphabetical order. and Voila there you go!!
Posted at 9:48:am 09/23/10
Dwayne Taylor from The Ville
The last two phone books I have received I torn the maps out of them to put into my car incase I get lost. Other wise I use them to line my bird cage along with newspapers.
Posted at 9:47:am 09/23/10
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