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Unless you've been living
under a rock for the past couple of years you've undoubtedly noticed that we are living in an
increasingly mobile world.
Over 60% of the world’s
population is already using mobile phones and in some countries such as South Africa the number
of phones in use actually exceeds the number of people! Here in the United States around 75% of
the population is already using a mobile phone but that is not even the exciting
part...
Welcome to the Age of the
Smart Phone
You see, it’s not just the
number of cell phones out there that is making NOW the time to begin marketing your local
business on mobile, it's the prevalence of smartphones that is changing the game. Since the
introduction of the first iPhone consumer adoption has been rapid, is accelerating, and will
soon represent the norm rather than the exception. Already more than 55 million people are using
smart phones and that number is skyrocketing as more and more smartphone options become
available and smartphone prices begin to drop.
The Age of the Mobile
Internet
Today, more people around
the world are still accessing the Internet via desktop wired devices than mobile devices.
However, it is predicted that no later than 2013 the number of people accessing the Internet via
mobile devices will exceed those accessing the Internet through wired devices and of course once
those trendlines cross they will never reverse.
Home Sweet
Phone
This switch to mobile
Internet access (which in some countries such as South Africa has already taken place) is
entirely changing the way your customers become aware of needs, research needs and take action.
This change is even more dramatic than how the Internet itself changed consumer
behavior.
Here’s why. The Internet
and search-engine's have replaced the phone book as the number one way your customers search for
local products and services*. Right? But what hasn't changed in that paradigm? The fact that
those research and purchasing decisions are being made either at home or at the office the way
they always have been for hundreds of years.
Immediate Decisions and
Actions On the Go
What the smartphone is
bringing is immediacy in research and action that we've never seen before. Your customers can
now become aware of the need for your product or service by virtue of your mobile marketing,
click through to your website to research and confirm the wisdom of their decision, and even
purchase or schedule appointments all while watching their child's soccer game, ballet recital
or spelling bee.
No longer does your
potential customer need to return to "home base" in order to fulfill their purchasing needs
wants and desires.
As a business owner if
this scenario doesn't get you excited about using mobile marketing and advertising for your
business then you better check your pulse!
*97% of local offline product and
service purchases originate on the web according to a March, 2010 study by consumer research
firm BIA/Kelsey.
Got Questions?
At this point you probably
have a lot more questions about how to take action and get started with mobile marketing. Well
fortunate for you, we have those answers and with a quick phone call we can figure out a plan
together that will have you kicking your competition’s rear end in less than a
week!
We also have a lot of the
answers pulled together in a free report you can download below
In our free mobile
marketing report you will learn all the details about how to take your local business to the
world of mobile in the most effective and efficient manners. It’s free, its comprehensive and its exciting… so what are you
waiting for!
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