What Can Your Local Store or Business Learn From Steve Madden

Look to Steve Madden for Mobile Marketing Excellence, not just Fashion!

Fashion forward specialty retailer Steve Madden seems to have mastered the art and science of mobile marketing.  In just 6 months its mobile campaigns grew to represent over 10% of its online sales, accounting for over $500,000 in sales!  Here are some interesting insights from Steve Madden’s Andrew Koven as reported in Mobile Marketer.

“Especially in the footwear, apparel and accessories sector, a mobile site is a must,” said Andrew Koven, president of ecommerce and customer experience at Steve Madden, New York. “We feel that our mobile site reaching 10.5 percent of our total traffic and 250 percent growth in mobile traffic over six months is pretty powerful.

“The growth of mobile adoption is like nothing we’ve ever seen before, and if you think the last two years have been interesting, the next 10 will be wild,” he said. “We’re riding a whole new wave of consumer behavior, and it will play out in retail, supermarkets, CPG, footwear—pick your business.

“Mobile is impacting everything, and it’s a game-changer.”

Wake up!  As a local business, retailer or store you need to get started TODAY with your mobile strategy.  Let us help you craft your strategy, create your campaign and fetch you some new customers! Learn more here: Planning Your First Mobile Campaign!

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