Call us at: 888.505.6162
Here’s a News Flash for you.
Local mobile content consumption is increasing!
Apps Becoming More Important for Local Businesses
Duh, you say?
Yeah, me too!
As we’ve been shouting from the mountain top for quite some time now, the mobile Internet is growing at a rate far faster than its older brother, the wired web.
And, since mobile devices, especially smartphones, are especially well suited to accessing local content it only makes sense that more and more of your customers and potential customers will be looking for your local products and services via the mobile web.
As detailed previously, all this is being driven by the surge in smartphone usage and the coming ubiquity of 3G and 4G network access.
The Numbers
According to a July 2011 study from the Local Search Association in the period January 2010 – January 2011:
- The number of respondents accessing local content via Apps rose from 42% to 56%
- The number of respondents accessing local content via Browser fell from 75% to 72%
- The number of respondents accessing local content via SMS fell from 30 % to 25%
Overall, local content users accounted for 33% of mobile subscribers, with 87 percent owning a GPS-capable handset (up 9 percent from the previous year).
What This Means For You
While the good old browser remains the big dog in the local content department, Apps are becoming more widely accepted. Therefore, your local web dominance strategy might very well benefit from the creation of an App.
At FetchLocalCustomers we can help you develop an App for your business that will have your product and service up-front and center with your customers and prospects.
Give us a call at 888.505.6162 or shoot us an email to get the ball rolling.
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How much is it for an app anyway? Also…My site was reldone with WordPress. When we changed over… it does not extend to the full screen. Any ideas? Thank you! Love your newsletters!
Hey Michelle,
Sorry to hear that your WP is not rendering correctly. Could be a number of issues and impossible to diagnose without getting into the backend. App prices depend upon complexity send me the details of what you are looking for and I’ll see what we can do.