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Why SMS is So Powerful -The 3 Things that Your Customers Always Have With Them
The beauty of text message (SMS) marketing is it’s incredible effectiveness, driven in large part by the incredibly high “open rate” for text messages and the fact that people have their phones with them ALL the time. Unlike email, which, thanks to spammers and its ubiquitous nature has pretty abysmal open rates, text messages are opened around 95% of the time and usually within 5 minutes of receipt.
Why?
Well, for the most part you only get text messages from people you know and trust… and the FTC has made it very clear that they intend for things to stay that way.
Enter the Defendant Please
According to a recent report by Dan Butcher over at MobileMarketer.com the FTC has filed a 4-Count complaint against a Mr. Phillip A. Flora for allegedly text spamming over 5.5 messages over a 40 day period! You can read the whole story here: One Bad Apple
What This Means to You – The Good and the Bad
The good news is that the FTC is clearly going to do their best to keep text messaging a valuable consumer service and “squeaky” clean… something that email will never be again. This also means that as an SMS marketer you should continue to enjoy high open rates and high levels of actions.
The bad news is that the FTC is watching SMS marketing like a hawk and if you violate the law there is a good chance that you will face repercussions. This means that it is imperative that you follow all of the SMS best practices (send only to confirmed opt-ins for example) and use only reputable service providers.
Rest assured, all of FetchLocalCustomers’ SMS marketing partner providers follow all the best practices when it come to delivery, opt-in, opt-out and more. That’s just one more advantage to working with a reputable, knowledgeable mobile marketing agency.
Is SMS marketing or another mobile marketing approach right for your business? There’s no way to be sure but we’d be happy to discuss your situation with you. Give us a call at 888.505.6162 and let’s chat
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It is comforting to know that our phones will never turn into our inboxes. SMS Marketing provides such a competitive edge that thousands of companies would want to take advantage of and its good that there is protection.
Indeed! Let’s hope that we can keep this powerful medium squeaky clean. – Scott
a href=”http://www.texttomessage.com”>SMS Marketing is fast and powerful. But it’s also very sensitive. You have to know what you are doing with it. Even if you stay out of trouble with the FTC, if you don’t do it right your customers will opt-out as fast as they opted-in!